{"id":124226,"date":"2022-08-26T11:00:00","date_gmt":"2022-08-26T08:00:00","guid":{"rendered":"https:\/\/vikna.tv\/?p=124226"},"modified":"2025-10-09T12:05:18","modified_gmt":"2025-10-09T09:05:18","slug":"ukrayinczi-obyrayut-brendy-yaki-pidtrymuyut-zsu-opytuvannya","status":"publish","type":"post","link":"https:\/\/vikna.tv\/ru\/dozvillia\/opytuvannia\/ukrainczy-vybirayut-brendy-podderzhivayushhie-vsu-opros\/","title":{"rendered":"44% \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u0435\u0432 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434\u044b, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0449\u0438\u0435 \u0412\u0421\u0423. \u0412\u0430\u0436\u043d\u043e \u043b\u0438 \u044d\u0442\u043e \u0434\u043b\u044f \u0442\u0435\u0431\u044f \u2014 \u043f\u0440\u043e\u0439\u0434\u0438 \u043e\u043f\u0440\u043e\u0441 \u043e \u0431\u0440\u0435\u043d\u0434-\u0430\u043a\u0442\u0438\u0432\u0438\u0437\u043c\u0435"},"content":{"rendered":"<p>\u0417\u0430 \u043f\u043e\u043b\u0433\u043e\u0434\u0430 \u043f\u043e\u043b\u043d\u043e\u043c\u0430\u0441\u0448\u0442\u0430\u0431\u043d\u043e\u0439 \u0432\u043e\u0439\u043d\u044b \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u043d\u0430\u0443\u0447\u0438\u043b\u0438\u0441\u044c \u043f\u043e\u043c\u043e\u0433\u0430\u0442\u044c \u0434\u0440\u0443\u0433 \u0434\u0440\u0443\u0433\u0443, \u0430 \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u2014 \u0445\u043e\u0442\u044f\u0442 \u044d\u0442\u043e \u0434\u0435\u043b\u0430\u0442\u044c. \u041a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u043c\u044b \u0434\u043e\u043d\u0430\u0442\u0438\u043c \u043d\u0430 \u0412\u0421\u0423 \u043d\u0435\u0432\u0435\u0440\u043e\u044f\u0442\u043d\u044b\u0435 \u0441\u0443\u043c\u043c\u044b \u0438 \u0445\u043e\u0442\u0438\u043c, \u0447\u0442\u043e\u0431\u044b \u044d\u0442\u043e \u0431\u044b\u043b\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u044f\u043c\u044b\u0435 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u044b.<\/p>\n<p>\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c <a href=\"https:\/\/gradus.app\/documents\/283\/Brand_activism_-_Gradus_Research_Survey_UKR.pdf\" target=\"_blank\" rel=\"noopener\">\u043e\u043f\u0440\u043e\u0441\u0430<\/a> Gradus Research, 44% \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u0435\u0432 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0431\u0440\u0435\u043d\u0434\u044b, \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0438\u0445 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0430\u0440\u043c\u0438\u0438, \u044f\u0437\u044b\u043a \u043e\u0431\u0449\u0435\u043d\u0438\u044f \u0438\u043b\u0438 \u0444\u0430\u043a\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0441 \u0420\u0424.<\/p>\n<p>\u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u043e, \u0431\u0443\u0434\u0435\u0442 \u043b\u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u0434\u0435\u043d\u0430 \u0447\u0430\u0441\u0442\u044c \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u0438\u0437 \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u0412\u0421\u0423.<\/p>\n<p>\u0412 \u0445\u043e\u0434\u0435 \u043e\u043f\u0440\u043e\u0441\u0430 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0445\u043e\u0442\u0435\u043b\u0438 \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u0435\u0432 \u043e \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433 (\u043a\u0440\u043e\u043c\u0435 \u0446\u0435\u043d\u044b).<\/p>\n<ul>\n<li>44% \u043e\u0442\u0432\u0435\u0442\u0438\u043b\u043e, \u0447\u0442\u043e \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0442\u043e, \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043b\u0438 \u0431\u0440\u0435\u043d\u0434 \u0412\u0421\u0423;<\/li>\n<li>34% \u2014 \u043d\u0430 \u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u0420\u0424;<\/li>\n<li>21% \u0441\u0447\u0438\u0442\u0430\u0435\u0442 \u0432\u0430\u0436\u043d\u044b\u043c \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0441\u0442\u0432\u043e;<\/li>\n<li>18% \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e;<\/li>\n<li>16% \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442 \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u044f\u0437\u044b\u043a \u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-124230 size-full\" src=\"https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism.jpg\" alt=\"\" width=\"1157\" height=\"650\" srcset=\"https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism.jpg 1157w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism-792x445.jpg 792w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism-768x431.jpg 768w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism-700x394.jpg 700w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism-384x216.jpg 384w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism-320x180.jpg 320w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brendaktivism-282x158.jpg 282w\" sizes=\"auto, (max-width: 1157px) 100vw, 1157px\" \/><\/p>\n<p>\u0412\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u044e\u0442 \u0437\u0430 \u0431\u0440\u0435\u043d\u0434-\u0430\u043a\u0442\u0438\u0432\u0438\u0437\u043c\u043e\u043c \u043b\u044e\u0434\u0438 \u043e\u0442 18 \u0434\u043e 24 \u043b\u0435\u0442.<\/p>\n<p>\u2014 \u0418\u043c\u0435\u043d\u043d\u043e \u043c\u043e\u043b\u043e\u0434\u0435\u0436\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0445 \u0432\u044b\u0434\u0432\u0438\u0433\u0430\u0435\u0442 \u0437\u0430\u043f\u0440\u043e\u0441 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u0443\u044e \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0443 \u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0447\u0435\u043d\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u0431\u043e\u043b\u044c\u0448\u0435. \u041e\u043d\u0438 \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430 \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0441\u043a\u0443\u044e \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0438 \u043d\u0430 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0431\u0440\u0435\u043d\u0434\u0430, \u2014 \u043f\u043e\u0434\u0447\u0435\u0440\u043a\u0438\u0432\u0430\u044e\u0442 Gradus Research.<\/p>\n\n\n\n<p>\u0412 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u0435 45 \u2013 60 \u043b\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u0438 \u043f\u043e\u043a\u0443\u043f\u043a\u0435 \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0441\u0442\u0438\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u0438 \u0435\u0433\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0441\u0442\u044c. \u0410 30% \u0440\u0435\u0441\u043f\u043e\u043d\u0434\u0435\u043d\u0442\u043e\u0432 \u044d\u0442\u043e\u0433\u043e \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0430 \u043e\u043a\u0430\u0437\u0430\u043b\u0438\u0441\u044c \u0441\u043e\u0432\u0441\u0435\u043c \u043d\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u044b \u043a \u0431\u0440\u0435\u043d\u0434-\u0430\u043a\u0442\u0438\u0432\u0438\u0437\u043c\u0443.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-124232 size-full\" src=\"https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania.jpg\" alt=\"\" width=\"1158\" height=\"651\" srcset=\"https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania.jpg 1158w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania-792x445.jpg 792w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania-768x432.jpg 768w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania-700x394.jpg 700w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania-384x216.jpg 384w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania-320x180.jpg 320w, https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/oputyvania-282x158.jpg 282w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/p>\n<p>\u041c\u044b \u0445\u043e\u0442\u0438\u043c \u0443\u0437\u043d\u0430\u0442\u044c \u0442\u0432\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435 \u043e \u0431\u0440\u0435\u043d\u0434-\u0430\u043a\u0442\u0438\u0432\u0438\u0437\u043c\u0435. \u0412\u0430\u0436\u043d\u043e \u043b\u0438 \u044d\u0442\u043e \u0434\u043b\u044f \u0442\u0435\u0431\u044f?<\/p>\n\n\n<div class=\"apester-media\" data-media-id=\"63075b40e0edf1002aeeecf0\"><\/div><script type=\"module\" src=\"https:\/\/sdk.apester.com\/web-sdk.core.min.js\"><\/script><script nomodule=\"\" src=\"https:\/\/sdk.apester.com\/web-sdk.core.legacy.min.js\" async=\"\"><\/script>\n\n\n<p>\u0423\u043a\u0440\u0430\u0438\u043d\u0446\u044b \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u044e\u0442\u0441\u044f \u0432\u043e\u043b\u043e\u043d\u0442\u0435\u0440\u0441\u0442\u0432\u043e\u043c \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u043d\u0430\u0448\u0435\u0439 \u0430\u0440\u043c\u0438\u0438, \u0431\u0438\u0437\u043d\u0435\u0441 \u0442\u043e\u0436\u0435 \u043d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u0435. \u0420\u0430\u043d\u0435\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u043e <a href=\"https:\/\/vikna.tv\/ru\/styl-zhyttya\/zdorovia-ta-krasa\/ukrainskie-brendy-odezhdy-kotorye-sozdayut-kachestvennye-veshhi-i-donanyat-vsu\/\" target=\"_blank\" rel=\"noopener\">\u0431\u0440\u0435\u043d\u0434\u0430\u0445 \u043e\u0434\u0435\u0436\u0434\u044b, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0445 \u0412\u0421\u0423<\/a>.<\/p>\n<hr>\n<p>\u0410 \u0435\u0449\u0435 \u0443 \u0412\u0456\u043a\u043e\u043d \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u0439\u00a0<a href=\"https:\/\/t.me\/viknatv\" target=\"_blank\" rel=\"noopener\">Telegram-\u043a\u0430\u043d\u0430\u043b<\/a>. \u041f\u043e\u0434\u043f\u0438\u0441\u044b\u0432\u0430\u0439\u0441\u044f, \u0447\u0442\u043e\u0431\u044b \u043d\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0441\u0430\u043c\u043e\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e\u0435!<\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"\u0412\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0443\u043a\u0440\u0430\u0438\u043d\u0446\u0435\u0432 \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0431\u0440\u0435\u043d\u0434-\u0430\u043a\u0442\u0438\u0432\u0438\u0437\u043c, \u0430 \u043a\u0430\u043a\u043e\u0435 \u0442\u0432\u043e\u0435 \u043c\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u044d\u0442\u043e\u0442 \u0441\u0447\u0435\u0442?","protected":false},"author":8,"featured_media":124227,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"ub_ctt_via":"","_skip_subcategory_requirement":false,"footnotes":""},"categories":[36,38],"tags":[260,945,360],"display_settings":[],"auxiliary":[],"by":[88],"expert":[],"class_list":["post-124226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-test","category-opytuvannia","tag-biznes","tag-vijna-v-ukrayini","tag-ukrayina","by-bogdana-makalyuk"],"featured_image_src":"https:\/\/vikna.tv\/wp-content\/uploads\/2022\/08\/25\/brend.jpg","author_info":{"display_name":"\u041c\u0430\u043a\u0430\u043b\u044e\u043a 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